Corporations and businesses alike are all taking the next step into social media strategy and creating a YouTube channel that is further evolving their brand. Here are some tips to doing so:
1. Use the channel to learn, test, gather ideas and see whats works. Don't be focused on getting subscribers.
2. Consider outsourcing the job to another person who can give it attention. Web development may not be your expertise, but make sure goals are aligned.
3. Create conversation with the online community that is interacting with your brand.
4. Understand YouTube is search engine and tailor content that understands why someone would be searching your brand
5. Be PATIENT. Nurture your channel
http://mashable.com/2010/04/26/branded-youtube-channel/
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