Like it or not, the iPad is changing things. It doesn't matter if you work in the tech industry, whether you're an Apple fanboy, or if you don't know RAM from ROM. Apple has mastered its marketing and hype machine and is fully able to create a market for its products and is changing computing and the technology paradigm.
First, the user no longer cares about function or features. Read any respected review of iPad and it flashes past lack of USB ports and the proprietary A4 processor and goes straight to the "experience" of using the "magical" and "revolutionary" slab of tech. Tell them what they want and ignore what they actually need.
Second, the user wants you to control the distribution and the content to experience a technology that "just works". Apps, flash, iTunes and iBooks are all controlled by Apple. They have the ability to ensure that quality will fit their brand. The downside is your freedom to view the content that they don’t like. Flash may be slow and “buggy” but, wouldn’t it be nice if you could play the thousands of videos and apps already online? Of course Flash is supposed to be phased out by the HTML 5.
Finally, make any other company is irrelevant. Differentiate in technology, delivery, and user experience. Price moderately high and ensure that your product can create value for you in the future (proprietary formats including AAC, QuickTime, display adapters, etc., pay for service packs).
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1) People do care about function. That is why the percentage of Apple users is so low. Also, this is the sole point on which Verizon is attacking the iPhone with their DroidDoes marketing campaign.
ReplyDelete2) Flash is not going to be phased out by HTML5 any time soon. HTML5 isn't even ratified yet...