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Thursday, April 8, 2010

Malcolm Gladwell: The quiet Canadian

In an interview with the Canadian publication 'The Globe and The Mail', Malcolm Gladwell explains why he is not on Twitter, Facebook or any other social networks. His blog posts are biannual. He carries a Blackberry ("as any good Canadian would"), but leaves it in his bag or at the office when he needs to focus on writing.

Asked to identify the tipping point for the social media, Gladwell answered:


"If you’re looking for milestones, that would sound to me like a tipping point-ish type of happening. But it’s hard to know. The problem is, we’re still in the experimental phase. The thing about Facebook is, it’s insanely new. This world of the Internet, if we know anything from its brief history, it likes nothing more than to build someone up only to topple them. Who has an AOL account these days? Not that long ago, AOL was the single most powerful player on the Internet. Who has a MySpace account these days? MySpace sold for billions of dollars not that long ago. I’m very reluctant to crown Facebook king of the future. They certainly are flavour of the month. This is not a world that respects loyalties and longevity".

1 comment:

  1. It's interesting to think about how this dynamic world described treats investments. If Company X want to sell using social networks, should they choose one and stick to it, or maybe they should jump around the internet and anticipate where their customer base will be at.

    Equally important is how companies in the future will be able to be taken seriously about "living" in a social network. Can they be invested in for the long term or is the environment too rapidly changing and volatile for traditional investment.

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