Sorry guys - I may not be dragging my boyfriend to accompany me to the Sex and the City 2 release but I am still looking forward to the next installment of the story.
Lead character, Carrie Bradshaw, was often shown with her Mac, typing up her news columns. Yes, the tech-illiterate is a Mac, not a PC. She doesn't know how to use an iPhone, and found out the hard way the importance to backing up your work when her laptop crashed.
The new movie allegedly has HP product placement instead of Apple now. Carrie will still be loyal to her brand, but the other ladies have changed. HP is definitely becoming more aggressive in its advertising, but is also changing its branding. It is still working towards attracting the fashion conscious buyer, partnering with specific designers to create special netbook clutches.
Wednesday, May 26, 2010
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