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Wednesday, May 12, 2010

Damn You, Matthew Guiste

So, after Matthew Guiste's passionate presentation in class yesterday, I left with the partial feeling he was working Starbuck's unconscious hand of selling their new campaigns. Well, it worked.

Today, I needed a frappuccino (which is a hard word to spell!). I decided to trade in my daily grande, extra hot, no whip, no foam, white chocolate mocha for a good-ol' java chip frapp. The frappuccino website shown, www.frappuccino.com, appeared so captivating - changing the way we connect with coffee. I checked out the website, went through the "most popular" creations, but felt satisfied and confident enough with Starbucks to trust what they created and just go for the "short and simple" standard. It is amazing how much Starbucks has developed a culture around this simple use.

(Sadly, after over two years of not having a frapp, I was disappointed in my local Starbucks on messing up my drink but still satisfied for indulging in my high-calorie, soon-to-be-summer celebration dessert.)

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