Three days ago, Google released the marketing videos for its Chrome browser. Already, one of them has gathered 728,264 views and the other 365,616.
How did they do it?
The answer is a simple combination of seduction and gaze. Instead of simply saying how fast Chrome is, they are illustrating it by comparing the browser's speed with that of potato guns and lighting strikes.
The moment you hear this, you'll most likely ask yourself something like this: Well, how in the world is a potato related to the Internet? The moment that happens, you are already seduced into watching the videos.
Gaze is achieved by having content that demands to be seen until the end. In the videos, you see the potato moving through the tubes as it is ready to be shot and the generator spin up to create lightning, and you just can't stop watching until you see whether Chrome will load faster than them. In this case, gaze is the result of amazement and curiosity.
If you do not agree with this, try watching this one yourself:
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