I found this hilarious.
The partnership with Zynga and 7-11 has grown from the simple agreement to sell Farmville, Mafia Wars, and Yoville playing cards in the stores. Soon, a new campaign will be launched. When you buy a slurpee, ice cream, or promotional products for these games, you'll be directed to perform a certain task on the game to unlock 7-11 specific products.
7-11 is smart with jumping on Zynga's back to get some help in social media. I'm sure they will both be profitable with this campaign, especially considering the kid in the UK who spent over $1400 on his mom's credit card just for "stuff he wanted" on Farmville.
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