How to do bad Social Marketing

When you are a large retailing business and decide to put together a sale, make sure your advertised sales prices are not higher than regular.

Best Buy learned this the hard way when a Consumerist post spread to Gizmodo spread to Engadget spread to every where else via the mode of social networking tools. With so much bad publicity and high prices, it is no wonder Amazon and Newegg get so much business!

Note: in all fairness, Best Buy has not advertised these as actual "sales." Nonetheless, the format and presentation of the ads make them appear as such. And as my global business instructor said, "Your reality is not how you perceive it, but how others do." After all, it is the buyers who vote which business succeeds with their wallets.

Via Engadget